▣ Exhibition Introduce
The exhibition "ON” is scheduled to open in Parkview Green Exhibition Hall on May 22. Choi Jeong Hwa is a regular participant of international biennales and exhibitions of renowned art museums, as well as public art projects round the world. His works are collected by many prestigious art museums and leading business organizations across the world. In addition to the exhibition "ON", he has accepted invitations for a number of other international exhibitions including Expo Milano 2015 in May, the French Balloon Fiesta and Vancouver Biennale in June, "The Renaissance" in Lille, France and Asia Pacific Triennial of Contemporary Art Show in Brisbane, Australia in September and "Transformer" in Rome, Italy in December.
The exhibition "ON" will present 15 pieces representative works and latest works of Choi Jeong Hwa in Parkview Green Exhibition Hall and Parkview Green Shopping Center simultaneously. While his "Flower Flower Flower", "Fruit Fruit Fruit", "About being irritated" and "Cosmos" will be shown in Parkview Green Shopping Center, other works, including "Breathing Flower", "The Joker", "Relatum - World", "Chaosmos", "Anthurium", and a number of first-time shown works, including "ON - Aggregation of spiritual and matter" and "Cierta enciclopedia China" will be shown in Parkview Green Exhibition Hall.
In the art community, Choi Jeong Hwa is known as a "Plastics Alchemist". Obviously, "plastics" is the highlight of both Choi Jeong Hwa's art works and this exhibition. According to him, plastic, the most artificial material, is the most important element of today's landscape. The most artificial element turns out to be the most familiar, most natural object. From his art works, we can see his rejection of the dialectical thought. In fact, acceptance and harmony are what Choi Jeong Hwa tries to advocate in his art works.
Choi Jeong Hwa seeks to develop art works that everybody can understand or resonate with. What he presents are the combinations of plastic articles commonly seen in daily life and childish, dazzling colors. Through the event, he wishes to explore a number of topics, including "time and space", "today and tomorrow", "questioning the current social status" and "self-reflection" with the Chinese audience.
Currently, there are a number of hot topics around Choi Jeong Hwa's art works in the academic community, including "plastics semiotics", "the emergence of the vintage culture in the 1990s and the plastics paradise of Choi Jeong Hwa", "another post-capitalism, another cultural logics", "plastics and alchemy", "natural and artificial", "Choi Jeong Hwa's 'seem to be' theory and the oriental mindset".
▣ Artist Introduce
Choi Jeong Hwa b. 1961, Korea
B.F.A. from Hong-ik University, Seoul, Korea.
Director of Ghaseum Visual Development Laboratory.
A versatile artist, Choi Jeong Hwa is involved in virtually every art fields we see--photography, stage art design, graphic design, interior design, public art, installations, etc. Although he still calls himself "an amateur artist", he is recognized in the art community as an "Artist of Biennales” (he is a regular participant of almost all the major Biennales and Triennial in the world except Kassel DOCUMENTA), or "a representative of the Korean contemporary art in the 1990s".
▣ Exhibition Introduce
The exhibition "ON” is scheduled to open in Parkview Green Exhibition Hall on May 22. Choi Jeong Hwa is a regular participant of international biennales and exhibitions of renowned art museums, as well as public art projects round the world. His works are collected by many prestigious art museums and leading business organizations across the world. In addition to the exhibition "ON", he has accepted invitations for a number of other international exhibitions including Expo Milano 2015 in May, the French Balloon Fiesta and Vancouver Biennale in June, "The Renaissance" in Lille, France and Asia Pacific Triennial of Contemporary Art Show in Brisbane, Australia in September and "Transformer" in Rome, Italy in December.
The exhibition "ON" will present 15 pieces representative works and latest works of Choi Jeong Hwa in Parkview Green Exhibition Hall and Parkview Green Shopping Center simultaneously. While his "Flower Flower Flower", "Fruit Fruit Fruit", "About being irritated" and "Cosmos" will be shown in Parkview Green Shopping Center, other works, including "Breathing Flower", "The Joker", "Relatum - World", "Chaosmos", "Anthurium", and a number of first-time shown works, including "ON - Aggregation of spiritual and matter" and "Cierta enciclopedia China" will be shown in Parkview Green Exhibition Hall.
In the art community, Choi Jeong Hwa is known as a "Plastics Alchemist". Obviously, "plastics" is the highlight of both Choi Jeong Hwa's art works and this exhibition. According to him, plastic, the most artificial material, is the most important element of today's landscape. The most artificial element turns out to be the most familiar, most natural object. From his art works, we can see his rejection of the dialectical thought. In fact, acceptance and harmony are what Choi Jeong Hwa tries to advocate in his art works.
Choi Jeong Hwa seeks to develop art works that everybody can understand or resonate with. What he presents are the combinations of plastic articles commonly seen in daily life and childish, dazzling colors. Through the event, he wishes to explore a number of topics, including "time and space", "today and tomorrow", "questioning the current social status" and "self-reflection" with the Chinese audience.
Currently, there are a number of hot topics around Choi Jeong Hwa's art works in the academic community, including "plastics semiotics", "the emergence of the vintage culture in the 1990s and the plastics paradise of Choi Jeong Hwa", "another post-capitalism, another cultural logics", "plastics and alchemy", "natural and artificial", "Choi Jeong Hwa's 'seem to be' theory and the oriental mindset".
▣ Artist Introduce
Choi Jeong Hwa b. 1961, Korea
B.F.A. from Hong-ik University, Seoul, Korea.
Director of Ghaseum Visual Development Laboratory.
A versatile artist, Choi Jeong Hwa is involved in virtually every art fields we see--photography, stage art design, graphic design, interior design, public art, installations, etc. Although he still calls himself "an amateur artist", he is recognized in the art community as an "Artist of Biennales” (he is a regular participant of almost all the major Biennales and Triennial in the world except Kassel DOCUMENTA), or "a representative of the Korean contemporary art in the 1990s".